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Welcome to the latest edition of the Prestige Purchasing Market Update – your quick, expert-led overview of what’s happening across key food and drink categories.
In this October edition, Nicole Hardwick explores the challenges facing the seafood market as we move towards the festive season. With further quota reductions expected, supply of key species such as cod and haddock remains under pressure, while political tensions between Norway and Russia could add more uncertainty to the outlook. Monkfish continues to grow in popularity as a Christmas favourite, with strong European demand keeping prices firm. Looking ahead to the 2026 fishing season, availability across several species is still unclear, meaning operators should prepare for sustained pricing pressures in the months to come.




